Should My Aspiring Content Creator Pal Stop Exploiting Me for Content?

The Prosecution: Beth

At times I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a jumpscare.

My best friend of 10 years, Marielle, calls herself the “creativity monarch”. It can be amusing for a short while, but it strains our friendship.

She is an extrovert, she feels the need to record everything all the time. During meals out, she says, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when other people see her posing or filming – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is trying to be. She creates video blogs about city life, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it pops up like a surprise: I’ll have no makeup on, an awkward face or be captured mid-bite. It feels invasive.

Marielle also expects me to record her at inopportune moments. Often I’ll be talking to someone else, or we're simply spending time in the street. I feel like our friendship has transformed into me being her unpaid videographer. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about the situation, she brushed it off. I've been invited to several industry functions, which was nice, but that doesn't compensate for all the energy I spend helping her create material.

I’m grateful that Marielle has helped me with my career in design, but I don’t want our connection to become merely a tally of favours. I don't believe she’s fake or dishonest, but at times I feel that if recording starts, we will begin acting in a way that makes us look good for her channel.

She will say, “Alright, smile for the camera!” and film me smiling with another. It feels forced. I need her to recognize that our decade-long friendship still has limits. I enjoy being with her, but I also desire to enjoy it without being recorded, altered, or shared for an audience. I am not a prop for her Instagram.

The Defence: Marielle

I want my friend to see that the content we make together can get us an opportunity.

I am passionate about shooting content. It's more than a hobby; it's integral to who I am. Producing content and sharing my life online allows me to show my personality and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on TikTok who execute that style of informal, self-made film-making.

Content creation is my version of living actively: observing the nuances, sharing them with an viewership that appreciates the craft behind it. I never intend to make my friend uncomfortable. Taking her to industry events was my way of offering access, giving her a chance to witness behind-the-scenes moments that could benefit her professional path too. That’s not leverage, it's simply being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I want her to see the benefits the content we make together can get us: a foot in the door. I know not everyone enjoys being filmed, but often spontaneity is what makes content authentic. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she requested, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but friends support one another in minor capacities. My assumption was recording a short video now and then would be enjoyable for her. Innovation thrives in collaboration, and having Beth around makes projects energetic and pleasurable. I never force her to take part in anything, and I’d never deliberately humiliate her. But filming together sometimes is part of how I document our time together.

I value our friendship deeply and don’t want making videos to come between us. I’m willing to find middle ground: like requesting permission before filming, and steering clear of angles that might make her uncomfortable.

This isn’t about control, it's regarding sharing my world while still respecting hers. Clearly content creation is not a replacement for real connection: it’s just part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop recording herself and Beth when they are socializing?

Nothing is more uncomfortable than having a friend film you. I understand that it’s Marielle’s job, but I don’t make friends come to my work. Maybe she can find influencer friends to create content with. Given the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves creating, that doesn't imply all those around her is willing material. She must to honor her friend's personal space.
Another reader, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everybody. It was kind she has helped Beth’s career, but she needs to listen to what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and make sure it’s the focus in your friendship. Foster some authentic memories, where true emotions are preserved, not online archives. In fact, public figures who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she’s working. Both seem confused as to where the line is. The solution lies not in trying to alter one another, but in each setting defined boundaries around what feels acceptable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: has she been exploiting their friendship?

Christina Smith
Christina Smith

Techstrateeg en contentmaker met een passie voor disruptieve technologieën en duurzame digitale transformatie.